It sounds easy, and yet many companies end up with a licence nobody uses. According to the CBS In 2024, 23 percent of companies with ten or more employees used AI technology, compared with 59.2 percent of companies with 500 or more employees. Among companies that considered AI but decided against it, lack of experience was by far the main reason, at 74.6 percent. So it wasn't the price or the technology: they simply didn't know where to start.
What exactly does Copilot do in Word, Outlook and Teams?
Copilot is not a separate program you go to. It sits in the programs your team already has open and it only accesses exactly those files and emails that the user themselves can access. That is the essential difference with a separate chatbot: you don't have to provide the context yourself, because it's already in your Microsoft 365 environment.
What it isn’t: a system that makes decisions or manages your administration. Copilot writes, summarizes and searches. If your company’s knowledge isn’t documented anywhere, Copilot can’t find it either — it’s in someone’s head. If that sounds familiar, start by reading what a Bedrijfsgeheugen is and why SMEs lose knowledge without noticing.
The 7 tasks you can automate tomorrow
These are the tasks where SME teams typically save the most time, with a realistic estimate per user per week:
- Summarizing meetings in Teams — 20 to 40 minutesCopilot turns a recorded meeting into a summary with decisions and action items. The biggest benefit isn't the note-taking itself, but being able to leave people out who would otherwise attend “just in case.”
- Clean up your Outlook inbox — 20 to 30 minutesA summary of a long email thread, and a draft reply that just needs a final touch. Most useful after a vacation or a sick day.
- Drafting proposals and customer text in Word — 30 to 60 minutesHave Copilot use an earlier quote as a starting point and adapt it for the new customer. Especially useful for standard work with minor variations.
- Getting figures from Excel — 15 to 45 minutesAsk for a pivot table, a top ten list or an explanation of a discrepancy in plain language.
- Create a presentation from an existing document — 30 to 45 minutesPowerPoint creates a first draft from a Word file. Rarely right straight away, but always faster than starting from scratch.
- Searching your own documents — 15 to 30 minutes“What did we agree with this client last year?” Copilot searches SharePoint, Teams and email at the same time, instead of having three people ask around.
- Documenting work instructions — 30 to 60 minutes, once per processHave someone explain out loud how a process works, record it in Teams, and have Copilot draft an instruction. The fastest way to get knowledge out of someone’s head and onto paper.
That adds up to two to four hours per week per intensive user. Don’t assume the maximum: in practice, someone uses three or four of them, not all seven.
Watch out for the seventh. Tasks 1 through 6 save time for one person. Task 7 captures knowledge that would otherwise leave the company — it's the only one of the seven that will still be useful a year from now.
The way it works now
- The appointment is in one colleague's mailbox
- Data is manually retyped from one system to another
- The person who knows is on vacation
- No one can see afterwards why this decision was made
As it is
- The agreement is stored with the client, findable for everyone
- Once entered, information flows through to the rest
- Work continues, even if someone is absent
- Every decision has a source, an owner, and a date
Microsoft Copilot for SMEs: what does it cost, and when does it pay for itself?
Microsoft 365 Copilot costs €26 per user per month with annual billing, on top of your existing Microsoft 365 subscription. For a team of ten users, that is €3,120 per year.
The payback calculation: ten users each saving two hours a week, at an internal hourly rate of € 45, is € 900 per week, or more than € 40.000 per year. Even if you halve that estimate and subtract another third for the time it takes to learn, you’re still left with many times € 3.120. So the financial risk is small—the real risk is that nobody uses it.
That's why the only sensible way to start is small: five licences, one month, measure what it delivers.
From license to everyday use in five steps
The sequence that works in SMEs:
- Clean up your access permissions.Copilot makes it visible when something was already shared too widely. Check which SharePoint folders are set to “everyone in the organisation” and fix that before the first licence is activated.
- Choose five people, not fifty.Choose the colleagues who spend the most time in meetings, email or reporting. They have the most tasks from the list above and will give you the fairest test.
- Assign two tasks to each person.Not "give Copilot a try," but: use it this month for meeting minutes and quote texts. Two tasks stick; seven don't.
- Schedule half an hour for the walkthrough and half an hour for a follow-up two weeks later.The first session teaches people how to write a good prompt; the second gets them unstuck. Without that second session, half drop out.
- Measure after a month, and only then decide.Ask each participant how much time it saved and where it fell short. That’s your case for expanding — or for stopping without losing face.
Why Copilot stalls in many companies
We keep seeing the same three causes:
- A license for everyone at once. Without assigned tasks, most people end up with an expensive spell-checker. Starting small isn't cautious; it's more effective.
- Messy data. Copilot searches what's written down. If there are four versions of the same quote, you'll get a summary of the wrong one. Clean-up comes before automation—just as it does with connecting AFAS and Exact.
- No agreements on usage. Who can use AI for what, and what must not be entered? As of August 2026, the first transparency obligations also apply; see what the EU AI Act already requires of SMEs.
If it does go quiet, it’s rarely because of Copilot. Usually, the process around it isn’t clear — the same reason why quotes get left pending without a CRM: it's not the tools that are missing, but the agreement on who does what.
Curious which tasks would deliver the most value for you?
Take the free self-scan and see in two minutes where the most time is wasted in your business — from meetings and emails to quotes and reports. If you want a sharper picture, the Fresh perspective (€2,900 excl. VAT, one day on-site, report within a week, fully credited towards a follow-up) maps out your entire process. The report is yours, even if you continue on your own.
Frequently asked questions
Do I need Microsoft 365 to use Copilot?
Yes. Microsoft 365 Copilot is an add-on to an existing Microsoft 365 subscription for businesses, not a standalone product. If you use Google Workspace, Copilot in Word and Excel has no files to work with, so you’re better off choosing another assistant.
What’s the difference between Copilot and ChatGPT?
ChatGPT doesn’t know your company: you have to paste everything it needs to know into the conversation. Copilot is built into Word, Outlook, Teams, and SharePoint and can access the documents and emails you’re already allowed to access as a user. That makes Copilot better for working with your own files, while ChatGPT is often better for open-ended thinking and writing.
Can Copilot access all our company data without restrictions?
Copilot follows the access permissions already set up in Microsoft 365: an employee can't see anything through Copilot that they wouldn't be allowed to see without it. The catch is that many small and medium-sized businesses have never cleaned up those permissions. So, before rollout, check which folders are set to 'everyone in the organisation'.
How many users is best to start with?
Start with three to five people who spend a lot of time in meetings, email or reporting — that’s where the time savings are. Have them track the difference for a month and use that to make the case to the rest of the team. Giving everyone a license at once mostly results in unused licenses.
From knowing to doing
This article helps you get oriented. Then view the concrete approach for Microsoft 365 integration.